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12min chapter
In Clear Focus: Future Cultures with Scott Smith and Susan Cox-Smith
In Clear Focus
Building a Futures Culture
Scott and Susan discuss the importance of building a futures culture in businesses and brands, emphasizing the fusion of different disciplines with strategic foresight. They highlight the concept of 'futureing' and how it stimulates creative thinking about possible futures. The chapter explores tools for collaborative futureing, including horizon scanning and impact wheels.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode