Throwing Fits The Thom Bettridge Interview with Throwing Fits
Oct 23, 2024
Thom Bettridge, the new editor-in-chief of i-D Magazine and a notable figure in menswear and media, shares his insights on navigating modern fashion and media culture. He discusses the humorous realities of dressing for everyday life and the challenges of authenticity in fashion influencing. With anecdotes about survival tactics and personal style hacks, Thom also critiques the evolving landscape of menswear media, highlighting the rise of grassroots brands and the impact of social media on trends. His reflections on legacy media versus new platforms like Substack are particularly thought-provoking.
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Make Print Drive Cultural Impact
- Magazines should make culture feel iconic by choosing what to elevate, not just react to the internet.
- Use print and digital in tandem so issues create halo moments and viral impact.
Balance Big Names With Underground Picks
- ID will oscillate between celebrity covers and underground discoveries to keep freedom to surprise readers.
- Recontextualizing known stars reveals new perspectives and keeps coverage interesting.
Publish Where Your Audience Lives
- Avoid chasing shallow metrics and algorithmic tricks just to hit website stats.
- Publish where your audience lives (TikTok, social) while keeping editorial standards intact.