Thom Bettridge

In this engaging discussion, Karlie Kloss, the founder of Bedford Media and ex-model, teams up with Thom Bettridge, the visionary editor revamping i-D magazine. They delve into Karlie's motivations for acquiring i-D and her ambitious plans for Bedford, including the relaunch of the iconic Life magazine. Thom shares insights on modernizing i-D while honoring its rich history, revealing a unique approach that fuses archival elements with contemporary publishing. Together, they explore innovative strategies to connect with the next generation of readers.

Thom Bettridge, the new editor-in-chief of i-D magazine and a veteran of 032c and Interview, discusses his mission to reintroduce the publication as a cultural institution. He emphasizes the shift from viral trends to nurturing a loyal community and meaningful narratives. Bettridge critiques the fleeting nature of viral fame, likening it to a sugar high, and highlights the importance of retention and engagement. He also shares insights about crafting creative storytelling and amplifying lesser-known voices in a rapidly evolving fashion media landscape.

Thom Bettridge, the new editor-in-chief of i-D Magazine and a notable figure in menswear and media, shares his insights on navigating modern fashion and media culture. He discusses the humorous realities of dressing for everyday life and the challenges of authenticity in fashion influencing. With anecdotes about survival tactics and personal style hacks, Thom also critiques the evolving landscape of menswear media, highlighting the rise of grassroots brands and the impact of social media on trends. His reflections on legacy media versus new platforms like Substack are particularly thought-provoking.