The Thom Bettridge Interview with Throwing Fits
Throwing Fits
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The Influence of Content in Retail Branding
This chapter explores how content serves as a vital tool for brands, akin to a coffee shop's role in a hotel, in creating a cultural atmosphere that captivates consumers. The conversation also delves into the dynamics of physical shopping experiences, brand pricing strategies, and the impact of social media on the fashion landscape.
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