Dan Kennedy's Magnetic Marketing Podcast Getting Inside The Head Of Your Customers
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Mar 29, 2024 Bill Glazer, marketing expert, shares exercises to understand customers better. Topics include customer mistakes, ideal customer traits, emotional triggers, testimonial strategies, and targeted customer engagement for business growth.
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Identify Prospects' Mistakes Deeply
- List all mistakes your prospects are making related to your product or service.
- Categorize mistakes into those they know, don't know, and think they should make for targeted messaging.
Survey for Mistake Insights
- Use mostly multiple choice surveys with one open-ended question to learn prospects' mistakes and needs.
- The survey process itself helps prospects realize they need solutions, boosting engagement.
Build and Name Ideal Customer
- Define your ideal customer by creating a detailed profile with traits like age, personality, and lifestyle.
- Naming your ideal customer personalizes marketing and sharpens your messaging.