
Getting Inside The Head Of Your Customers
Dan Kennedy's Magnetic Marketing Podcast
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Identifying Key Traits of Ideal Customers
The chapter explores the process of identifying and understanding the ideal customer profile, focusing on traits like age, personality, and lifestyle. It recounts experiences of creating customer profiles like 'Sydney' and 'Chris', delving deep into their characteristics. Insights are provided on effectively connecting with and marketing to unique customer segments based on detailed profiles.
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