Marketing Operators

E001: A Deep Dive into attribution and measurement

8 snips
Apr 2, 2024
The podcast delves into the importance of attribution and measurement in marketing, discussing challenges faced, the value of post-purchase surveys, and the role of incrementality. It challenges misconceptions about channel CAC, explores scaling channels and objectives, and emphasizes the need for consistency in measuring performance across different digital channels.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Navigating Challenges with Meta and Shopify, Podcast Return Excitement
02:04 • 3min
3
Navigating Marketing Attribution and Measurement in E-Commerce
05:24 • 25min
4
Exploring Channel-wide Multipliers and Introducing After Sell Sponsor
30:30 • 3min
5
Exploring Alternative Measurement Metrics in Marketing Attribution
33:47 • 12min
6
Exploring the Consideration Period for Wallet Purchases and Endorsement of the House Marketing Science Platform
45:24 • 2min
7
Navigating Post-Purchase Surveys for Attribution in Marketing
47:20 • 19min
8
Insights on Attribution, Measurement, and Customer Service Enhancement
01:06:28 • 5min
9
Navigating Diminishing Returns in Advertising Strategy
01:11:54 • 7min
10
Navigating the Complexity of Marketing Attribution Analysis
01:18:56 • 2min