E001: A Deep Dive into attribution and measurement
Marketing Operators
00:00
Navigating Marketing Attribution and Measurement in E-Commerce
The chapter explores the complexities of attribution and measurement in marketing, highlighting core KPIs like revenue and EBITDA goals. It delves into tracking metrics, challenges in identifying the right metrics, and the shift towards prioritizing contribution margin and profitability. The discussion touches on various attribution methods, the challenges faced in e-commerce, and the importance of consistency in measuring performance across different digital channels.
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