Shopify Masters Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand
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Dec 22, 2020 Akram Abdullah, founder of the seven-figure jewelry brand Nomino, shares his inspiring journey of blending culture and fashion. He discusses the critical elements behind their business growth, including approaching manufacturers with the right questions and maximizing trade show success. Akram emphasizes the power of influencer partnerships and the importance of community engagement. He also reveals how customer feedback drives innovation and transparency enhances brand loyalty, all while supporting meaningful causes.
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Manufacturer Selection
- Test samples from multiple manufacturers before committing to one.
- Subject them to rigorous real-world conditions to ensure quality and durability.
Pre-orders and Proof of Concept
- Akram leveraged his existing Arabic calligraphy business, Kufi Artist, to test his jewelry idea.
- He offered pre-orders to his existing customer base, validating demand before launching Nominal.
Growth Drivers
- Akram attributes Nominal's rapid growth to three key factors: mission, conventions, and influencer marketing.
- These strategies combined purpose, in-person connection, and online reach.