Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand
Shopify Masters
00:00
From Concept to Jewelry Brand
This chapter explores the journey of building a successful jewelry brand from a concept rooted in meaningful visual cues. It discusses the importance of customer feedback, product testing, and strategic marketing, including the pivotal role of influencer partnerships. The speaker shares insights on transitioning from a different business sector and how personal connections and community engagement fostered growth in their new venture.
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