Joe Zappa and Eric Franchi workshop to SWYM story in real-time, unearthing with Ravi Patel how to describe SWYM's differentiated approach to its eponymous mission: helping advertisers to stop wasting their money. They discuss the many curation / quality plays out there and how SWYM differs as well as the evolution from ad buying 1.0 to 2.0 to (now) 3.0. Plus, Joe tries to find out what Ravi and Eric need to stop wasting their money on (to little avail).
