Open Market SWYM Messaging Workshop with CEO Ravi Patel
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May 28, 2025 Ravi Patel, CEO and founder of SWYM, shares his insights on revolutionizing programmatic advertising through automation and transparency. He discusses the evolution of ad buying, emphasizing a shift towards outcome-based strategies. The conversation delves into the challenges of expanding marketing campaigns and the pivotal role of data-driven audience segmentation. Ravi also highlights how AI is reshaping entrepreneurship, helping founders streamline operations and enhance decision-making in an increasingly complex landscape.
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Ravi's Personal Money Habits
- Ravi Patel shared his personal thriftiness by wearing t-shirts that are 10 years old.
- This reflects his casual attitude towards spending outside advertising and family expenses.
SWIM's Unique Programmatic Approach
- SWIM is an intelligence layer on top of programmatic supply chains, optimizing bids and curation dynamically.
- It enables advertisers to program their own intent into every impression, shifting control back to buyers.
Meaning Behind SWIM Name
- The name SWIM stands for Stop Wasting Your Money, highlighting wasted ad spend inefficiency.
- The phrase Spend What You Mean also fits, emphasizing precise control over programmatic spending.