Ravi Patel

Ravi Patel, CEO and founder of SWYM, shares his insights on revolutionizing programmatic advertising through automation and transparency. He discusses the evolution of ad buying, emphasizing a shift towards outcome-based strategies. The conversation delves into the challenges of expanding marketing campaigns and the pivotal role of data-driven audience segmentation. Ravi also highlights how AI is reshaping entrepreneurship, helping founders streamline operations and enhance decision-making in an increasingly complex landscape.