Discover the art of boosting sales with effective bonuses and guarantees. Learn how adding perceived value through bonuses can outshine discounts. Uncover strategies for negotiating group discounts to maximize customer engagement. Delve into the crucial role of guarantees in enhancing the appeal of products and services while fostering loyalty. Explore the difference between unconditional and conditional guarantees, and how they can help mitigate risk for both customers and businesses.
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volunteer_activism ADVICE
Add Bonuses, Not Discounts
Add bonuses instead of discounting to increase perceived value.
This strengthens your position and avoids teaching customers to expect negotiations.
volunteer_activism ADVICE
Bonus Timing
In 1-on-1 sales, offer bonuses after the initial sale for a "wow" effect.
If they decline, address their concern with a bonus, then ask again.
volunteer_activism ADVICE
Presenting Bonuses Effectively
Give bonuses names with benefits and connect them to customer issues.
Provide proof of value, describe improved life, and justify the price tag.
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In '$100M Offers', Alex Hormozi provides actionable strategies and tactics for entrepreneurs and sales professionals to create compelling offers that attract high-value customers. The book emphasizes the importance of understanding the target audience's needs, creating a 'Grand Slam Offer' that combines attractive promotions, unmatchable value propositions, premium pricing, and unbeatable guarantees. Hormozi also discusses the value equation, pricing strategies, and how to leverage scarcity and urgency to increase demand and profits. The book is filled with real-life examples and step-by-step processes, making it a practical guide for both new and experienced entrepreneurs[1][3][4].
“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
The Game with Alex Hormozi 