The Game with Alex Hormozi Part 6: $100M Offers Book | Ep 584
11 snips
Aug 19, 2023 Discover the art of boosting sales with effective bonuses and guarantees. Learn how adding perceived value through bonuses can outshine discounts. Uncover strategies for negotiating group discounts to maximize customer engagement. Delve into the crucial role of guarantees in enhancing the appeal of products and services while fostering loyalty. Explore the difference between unconditional and conditional guarantees, and how they can help mitigate risk for both customers and businesses.
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Add Bonuses, Not Discounts
- Add bonuses instead of discounting to increase perceived value.
- This strengthens your position and avoids teaching customers to expect negotiations.
Bonus Timing
- In 1-on-1 sales, offer bonuses after the initial sale for a "wow" effect.
- If they decline, address their concern with a bonus, then ask again.
Presenting Bonuses Effectively
- Give bonuses names with benefits and connect them to customer issues.
- Provide proof of value, describe improved life, and justify the price tag.
