CSTG 217: How to Build a Strong Culture Through Leadership Metrics with Eddie Geller

Too many home service businesses rely on gut instinct when it comes to leadership performance. In this episode of Can’t Stop the Growth, Chad Peterman sits down with Eddie Geller, founder of SKOR, to explore how measuring leadership behavior—not just results—can transform your team's performance and culture.

They dig into the hard lessons learned from economic downturns, the power of transparency, and how to build consistency into your culture—even with field and office team divides. Whether you lead a growing HVAC, plumbing, or electrical business, this episode will challenge how you develop your managers, measure culture, and lead your people.

✅ If you want a culture where field techs and office staff are aligned and winning together, this one’s for you.

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Additional Resources:

Eddie on LinkedIn SKOR Website Can’t Stop the Growth Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Chad on LinkedIn Peterman Brothers Website Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network

• Culture shows up under pressure – If blame shows up in hard times, it’s a sign your culture needs work.
• Transparency builds trust – Frequent, raw communication during tough times unites teams instead of dividing them.
• Leadership is a habit, not a headline – Consistent 1:1s, team rituals, and feedback loops define real culture.
• Measure what matters – Culture and leadership can (and should) be measured to guide improvement and growth using tools like SKOR.
• Managers drive culture daily – Field leaders and office managers must be equipped as “culture carriers” with tools and training.