The GaryVee Audio Experience The Importance of Creating an Experience | Coffee & Commerce Episode 22
Oct 31, 2020
In a lively conversation, hosts dive into strategic e-commerce partnerships, spotlighting the TikTok and Shopify collaboration. They explore the high-end audio industry's shift online, stressing the need for emotional connections and personalized service. Tips for growing an audience in niche markets, like tea and eco-friendly products, are shared, emphasizing authentic engagement. The episode rounds off with playful insights into virtual events and innovative marketing strategies targeting gamers, highlighting the importance of community support in entrepreneurship.
AI Snips
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Transcript
Episode notes
Replicating In-Person Experience
- If your product is experiential, focus on replicating the in-person experience online as much as possible.
- Convert website traffic to live stream appointments to offer personalized consultations.
Value of Effort
- Consumers often value the effort and care more than the actual nuances of a high-end product.
- Demonstrate your commitment to customer satisfaction by offering personalized consultations and going the extra mile.
Building an Online Community
- Create a daily show focused on your product, featuring tastings, discussions, and guest appearances.
- Invite relevant influencers to participate and leverage the content across social media platforms.