Navigating High-End Audio: Challenges and Innovations

This chapter examines the high-end audio industry's struggles during the COVID-19 pandemic, focusing on the shift towards e-commerce and experiential selling. Speakers discuss the necessity of creating emotional connections and how technology can simulate sensory experiences for consumers who can't physically interact with products. It highlights the importance of personalized customer service and adaptive marketing strategies in fostering deeper consumer relationships and ensuring business resilience.