Hidden Brain

When To Pivot

Mar 10, 2025
Rita McGrath, a Professor at Columbia University, dives into the dynamics of inflection points in business. She unpacks when to embrace change versus when to hold steady, using fascinating case studies like Coca-Cola's New Coke and Gillette's struggles against Dollar Shave Club. Rita explains the four stages of inflection points, the warning signs to look out for, and emphasizes the need for businesses to adapt to market disruptions. Listeners will gain insights on navigating personal and professional transitions like a pro.
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ANECDOTE

New Coke Fiasco

  • Coca-Cola's 'New Coke' in 1985 failed due to consumer backlash.
  • Customers protested, and Coca-Cola reverted to the original formula.
ANECDOTE

Gillette's Disruption

  • Gillette, dominant for decades, was challenged by Dollar Shave Club's subscription model.
  • Gillette initially ignored them, focused on their existing retail strategy.
ANECDOTE

Marketing Clash

  • Dollar Shave Club's casual marketing resonated with younger men.
  • Gillette's serious, celebrity-driven ads seemed out of touch.
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