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When To Pivot

Hidden Brain

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Kodak's Downfall and Lessons in Timing

This chapter chronicles the rise and challenges faced by Kodak under CEO Antonio Perez, particularly his strategic focus on printing amid the digital boom. It emphasizes the criticality of timing and market conditions in business decisions, illustrated through the experiences of Kodak and Blockbuster. Additionally, the chapter explores the implications of customer loyalty and the necessity for businesses to adapt in response to evolving consumer needs and technological advancements.

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