EO Builders Webinar | Clockwise CEO Matt Martin on the Secrets to PMF | EO
19 snips
Jul 31, 2025 In this discussion, Matt Martin, CEO of Clockwise, shares his insights on pioneering AI scheduling solutions. He dives into the fierce competition in the calendar tool market and explains how Clockwise achieves unique product-market fit through time orchestration. Matt emphasizes the importance of strategic feature development, the shift from B2C to B2B strategies, and effective metrics for startup growth. He also offers valuable perspectives on pricing strategies and navigating the complexities of a rapidly evolving market.
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Founder’s Insight on Scheduling Problem
- Matt Martin discovered the scheduling problem while managing a software team at Salesforce.
- He realized the issue was not lack of time, but poor coordination across people's schedules.
Feature Prioritization Strategy
- Prioritize product features by focusing on what drives the biggest business impact at each stage.
- Early stage focus should be on de-risking core technological feasibility and user adoption.
Value of a Strong Product Opinion
- Having a strong product opinion helps to attract early adopters in a competitive market.
- Clockwise focused on enabling deep work time as its unique value proposition.
