Indie Hackers

#280 – Replacing Yourself as CEO, Living on a Boat, and Crowdfunding to Survive with Alex MacCaw of Reflect

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May 19, 2023
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ANECDOTE

Life Pivot

  • Alex MacCaw transitioned from CEO of a 200-person B2B SaaS company (Clearbit) to running a small, four-person consumer app (Reflect).
  • This shift involved a return to hands-on coding and a drastically different company size and market.
ADVICE

Coding and Design

  • Prioritize coding in your new business if you've been away from it.
  • Find and empower talented designers, providing clear direction but allowing creative freedom.
ADVICE

Indie vs. Corporate

  • Running smaller indie companies can be more fun and potentially lucrative than leading large corporations.
  • Indie companies offer more agency and potential for higher personal income compared to the often-lower CEO salaries in big companies.
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