The company was bootstrapped for a long time and you know eventually I basically ran out of money. We grew initially through water mouth and you know AI features have been great as well for like we got a big growth spurt once we added those. But it is like it definitely feels like a very long game because our organics are just increasing a little bit every month but we don't know why. And then it seems to be working for now the adage you know they will come.

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