Cortland: What's the last thing you forgot? You think? You can't remember. But you... Well, if you think about like that, when you did remember something, you typically you just remember around the edges of it. And this is essentially how the memory works through association. Every note is several peeled to different people. We launched a couple of years ago now and we've been taking off like growing 15% month to month. I feel like everything, just to be clear, everything that you're saying, like you're basically talking to me and you're like targeting customer base. Can you backlink with Post-it notes? Like, I don't know.