Digital Marketing News

In this episode, the hosts discuss various digital marketing news. While preparing for the podcast, they stumbled upon a story about Apple Male Priority Protection, which turned out to be non-existent. This highlights the need for fact-checking and being cautious when using AI tools. They also mention a decline in the use of multiple channels for reaching audiences. They attribute this to improved data measurement and accountability in digital marketing, where businesses focus on the channels that drive results and contribute to the bottom line. However, they also caution against relying too heavily on a few channels, as it can increase the risk in case of any changes or limitations. The hosts emphasize the importance of measurement, expertise, and trustworthiness in marketing content, using "show me, don't tell me" approach and leveraging existing customers to create impactful social media content. They also touch upon core web vitals as a metric for improving user experience for better search rankings and highlight the importance of benchmarking digital marketing skills to bridge the gap between confidence and reality.