Latest Digital Marketing News
The Digital Marketing Podcast
The Decline of Multiple Channels in Audience Engagement
This chapter discusses the decline in the use of multiple channels for engaging with audiences and explores the potential reasons behind it. It highlights the risks of relying on a narrow funnel of channels and the challenges of measuring the effectiveness of different channels. The conversation also delves into the importance of data-driven decision making and touches on the evolution of attribution models in digital marketing.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
