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13min chapter
Latest Digital Marketing News
The Digital Marketing Podcast
The Decline of Multiple Channels in Audience Engagement
This chapter discusses the decline in the use of multiple channels for engaging with audiences and explores the potential reasons behind it. It highlights the risks of relying on a narrow funnel of channels and the challenges of measuring the effectiveness of different channels. The conversation also delves into the importance of data-driven decision making and touches on the evolution of attribution models in digital marketing.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode