In Good Company with Nicolai Tangen Formula 1 CEO: Sport Evolution, Elite Drivers and Full-Speed Leadership
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May 21, 2025 
Stefano Domenicali, the President and CEO of Formula 1, shares insights from his dynamic career, including his time at Ferrari and Lamborghini. He discusses F1's evolution, focusing on attracting a diverse, younger audience while maintaining its sporting essence. Domenicali emphasizes sustainable initiatives aimed at carbon neutrality by 2030 and the delicate balance between tradition and innovation in the sport. He also addresses the demands placed on elite drivers and highlights the essential traits of effective leadership in high-stakes environments.
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F1: Sport and Entertainment Blend
- Formula 1 is fundamentally a sport but also an entertainment platform.
- It combines sporting competition with broader experiences that attract diverse fan engagement.
Formula 1's Evolving Fan Base
- The fan base of Formula 1 has transformed into a younger, more diverse audience.
- Women now represent 40% of fans and the average age is 35 years old.
Balancing Heritage and Future
- Historical venues in F1 carry value from their heritage but must evolve to remain relevant.
- Continuity depends on willingness to invest in future development.