Formula 1 CEO: Sport Evolution, Elite Drivers and Full-Speed Leadership
In Good Company with Nicolai Tangen
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Formula 1: Balancing Tradition and Innovation
This chapter explores the evolving fan base of Formula 1, focusing on the integration of a younger and more diverse audience. It discusses the challenges and opportunities of maintaining relevance in a competitive entertainment landscape, as well as the importance of safety regulations and sustainability in the sport's future. The chapter also highlights the strategic expansion into new markets, particularly in the US and potential locations in Africa, with a commitment to achieving carbon neutrality by 2030.
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