Dan Kennedy's Magnetic Marketing Podcast
Building Blocks of Renegade Millionaire Marketing (1 of 2)
Apr 26, 2024
Marketing experts Dan Kennedy, Lee Milteer, and Bill Glazer discuss the premises and building blocks of Renegade Millionaire Marketing, emphasizing unconventional strategies, shifting focus to marketing over products, and the power of direct response advertising. They advocate for innovative marketing, overcoming skepticism, seeking growth outside industry norms, and continuous education for business success.
51:23
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Quick takeaways
- Embrace contrarian strategies and prioritize results over conformity in renegade millionaire marketing.
- Utilize direct response advertising as a scientific approach to marketing, focusing on measurable outcomes for maximal ROI.
Deep dives
Embracing Renegade Millionaire Marketing
To embody the renegade millionaire marketing approach, one must go against industry norms, embrace contrarian strategies, and prioritize results over conformity. Renegade millionaire marketers aim for exceptional business profitability by outperforming industry standards, focusing on lasting profitability rather than merely achieving monetary success. This mindset involves challenging traditional marketing approaches, being viewed as unusual or odd, and prioritizing outcomes over conforming to industry practices.
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