The Dave Gerhardt Show Email vs. Real Mail
14 snips
Oct 15, 2025 Explore the ongoing debate about the relevance of email marketing. Discover insights on how crowded inboxes impact effectiveness and why some are stepping away from emails. Hear about the power of hand-curated lists and the Dream 100 strategy for targeted outreach. Delve into direct mail techniques that break through the noise with personalized touches. Learn why quality over quantity in marketing relationships is essential and how timeless storytelling can still resonate in today's market.
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Email Still Owns Your Audience
- Dave Gerhardt argues email remains the greatest marketing channel because it lets you own your audience.
- He warns that building emails in enterprise platforms is often slow and painful due to rigid templates and fragile code.
Flight Delay Became Unexpected Bonus
- Dave tells a personal story about a 4 a.m. flight delay that turned into extra family time and a workout.
- He uses the experience to illustrate staying positive and making the most of disruptions.
Author Wins With Hand‑Curated Direct Mail
- Dave recounts meeting a neighbor author who shifted from email to direct mail with great results.
- She hand-curated a niche list for a decade and sent personalized mailed flyers that led to bookings.
