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2024 Listener Favorite: Cracking the Presentation Code with Terri Sjodin
Dec 19, 2024
This conversation features Terri Sjodin, the Principal and founder of Sjodin Communications, known for her expertise in persuasive presentation skills and her bestselling books. She shares insights on common pitfalls in presentation skills and the importance of self-awareness. Terri emphasizes mastering the elevator pitch and discusses the balance between creativity and information. The episode dives into the complexities of in-person versus virtual presentations, highlighting strategies for connection and engagement that can elevate any professional's impact.
33:57
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Quick takeaways
- Mastering the elevator speech is essential for engaging communication, allowing professionals to spark curiosity in under 90 seconds.
- Recognizing common presentation mistakes and improving self-awareness can dramatically enhance effectiveness, especially in virtual settings.
Deep dives
The Elevator Speech Effect
The concept of the elevator speech is highlighted as a critical skill for effectively communicating ideas, products, or services in a limited timeframe. While reaching out for a client’s attention in less than 90 seconds may seem impossible, the emphasis is on inciting curiosity that encourages further discussion. This skill encourages professionals to craft concise and engaging messages that can lead to future opportunities or appointments. By practicing brevity, individuals are trained to self-edit and discern essential points, ultimately enhancing their persuasive presentation abilities.
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