What's Next! with Tiffani Bova

2024 Listener Favorite: Cracking the Presentation Code with Terri Sjodin

Dec 19, 2024

This conversation features Terri Sjodin, the Principal and founder of Sjodin Communications, known for her expertise in persuasive presentation skills and her bestselling books. She shares insights on common pitfalls in presentation skills and the importance of self-awareness. Terri emphasizes mastering the elevator pitch and discusses the balance between creativity and information. The episode dives into the complexities of in-person versus virtual presentations, highlighting strategies for connection and engagement that can elevate any professional's impact.

33:57

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Episode guests

Terri Sjodin

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Quick takeaways

Mastering the elevator speech is essential for engaging communication, allowing professionals to spark curiosity in under 90 seconds.

Recognizing common presentation mistakes and improving self-awareness can dramatically enhance effectiveness, especially in virtual settings.

Deep dives

The Elevator Speech Effect

The concept of the elevator speech is highlighted as a critical skill for effectively communicating ideas, products, or services in a limited timeframe. While reaching out for a client’s attention in less than 90 seconds may seem impossible, the emphasis is on inciting curiosity that encourages further discussion. This skill encourages professionals to craft concise and engaging messages that can lead to future opportunities or appointments. By practicing brevity, individuals are trained to self-edit and discern essential points, ultimately enhancing their persuasive presentation abilities.

Intro

2min

Exploring Technologies and the Art of the Elevator Pitch

3min

Mastering Presentation Skills

19min

Navigating the Presentation Landscape: In-Person vs. Virtual Dynamics

5min

Mastering the Art of Engaging Presentations

5min

Welcome to the What's Next! Podcast with Tiffani Bova.

As we approach the end of the year, I’m pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we’re giving you another chance to revisit the stories, insights, and lessons you loved most in 2024!

This week I'm excited to highlight an episode with Terri Sjodin.

Terri is the Principal and Founder of Sjodin Communications where she specializes in advancing the persuasive presentation skills of professionals. She is the author of the New York Times, Wall Street Journal, and USA Today bestseller Small Message, Big Impact: The Elevator Speech Effect and her latest book, Presentation ready, which was published earlier this year.

THIS EPISODE IS PERFECT FOR… anyone who wants to improve their presentation skills.

TODAY’S MAIN MESSAGE… the way we deliver information matters. It can make or break the decisions people make but frankly it’s a skill that few of us are taught. In this conversation, Terri unpacks critical insights and practical strategies for leaders - but really anyone - to be a more impactful communicator.

KEY TAKEAWAYS: