Startup Stories - Mixergy #2291 He keeps launching AI businesses
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Dec 30, 2025 Joe Apfelbaum, founder of Ajax Union and EvyAI, shares insights on using AI to boost business growth. He reveals five types of companies anyone can start and discusses his AI Photographer service for lead generation. Joe explains how to create rapid AI-based courses and build landing pages using tools like GoHighLevel and Claude. He highlights the importance of hiring prompt engineers for scaling and monetizing AI education communities. With a focus on making AI accessible, Joe showcases his innovative processes that empower entrepreneurs.
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Sell Done-For-You AI Headshots
- Run a done-for-you AI service instead of selling software to most people.
- Charge ~$200, deliver 10 AI-generated headshots within 24 hours and guarantee satisfaction or refund.
Monetize Teaching AI Skills
- Use AI to create and sell educational products by packaging your experience.
- Launch with LinkedIn demand tests, charge $500 for a course and upsell a paid monthly learning cohort.
Pre-Sell Then Build The Course
- Joe validated and pre-sold a 99-hacks LinkedIn course before producing it, collecting $10K from buyers.
- He then used HeyGen and a VA to generate the videos and deliver the product to paying customers.