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The Multifamily Wealth Podcast

#269: Generating A Massive Deal Pipeline With Direct Mail in a Competitive Market + Buying Rentals in a Tenant-Friendly State With Enis Shehu

Feb 11, 2025
Enis Shehu, a seasoned real estate investor from Boston specializing in direct-to-seller marketing, delves into his journey from flipping properties to managing a rental portfolio. He shares his unique strategies for generating off-market deals through tailored direct mail and highlights the vital importance of consistency in outreach. Enis also discusses navigating the complex landlord-tenant laws in Massachusetts, offering insights on adapting strategies for different property types and the significance of understanding tenant dynamics.
55:10

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Enis Shehu emphasizes the evolution of his investing approach, which transitioned from flipping properties to acquiring multifamily rentals for cash flow.
  • The utilization of direct mail marketing is crucial in Enis's strategy, tailored for different seller profiles to maximize outreach and engagement.

Deep dives

Real Estate Journey and Strategy Overview

Enes Shehu began his real estate journey in 2014 after selling a small business, initially focusing on acquiring multifamily properties for their cash flow potential. His approach evolved as he encountered the challenges of purchasing small multifamily units, leading to a pivot towards flipping and wholesaling to generate revenue for further acquisitions. Enes's primary strategy involves direct-to-seller marketing to build a pipeline of off-market deals, emphasizing the importance of understanding the local real estate market dynamics. His experience with heavy value-add projects has shaped the operations at Whiteacre Properties, focusing on redeveloping underperforming properties while navigating complexities in Massachusetts's landlord-tenant laws.

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