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#269: Generating A Massive Deal Pipeline With Direct Mail in a Competitive Market + Buying Rentals in a Tenant-Friendly State With Enis Shehu

The Multifamily Wealth Podcast

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Evolving Marketing Strategies in Real Estate

This chapter explores the shift from a solely direct mail marketing approach to a more diversified lead generation strategy in real estate. It highlights the importance of tailored messaging and effective communication techniques in targeting various property and seller profiles, particularly for multifamily properties. Additionally, the chapter emphasizes the significance of consistency and creativity in direct mail campaigns to build a sustainable pipeline for acquiring off-market deals.

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