The Prof G Pod with Scott Galloway Office Hours: Amazon’s Aggregators, Turning Data into Insights, Career Moves, and Why the Don Draper Era is Dead
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Nov 8, 2021 Dive into the world of Amazon's brand aggregators and their impact on small businesses. Discover why investing in product quality can be more effective than traditional marketing. Learn how to unlock valuable insights from data, akin to refining oil, and why relying on trusted advisors is crucial for career moves. The discussion also highlights a shift away from the Don Draper era, emphasizing the need for customer engagement in today’s marketing landscape.
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About.com’s Downfall
- Scott Galloway recounts the New York Times' acquisition of About.com, a content aggregation website.
- After Google's algorithm change, About.com's revenue plummeted, highlighting the risk of relying on other platforms.
Aggregator Vulnerability
- Aggregators buying Amazon sellers face a similar risk to About.com, as they depend on Amazon's marketplace.
- Amazon could become a direct competitor, leveraging its control over algorithms and traffic.
Product over Marketing
- Scott Galloway argues for shifting focus from pre-purchase marketing to product and post-purchase experience.
- Breakthrough products can gain organic traction through word-of-mouth and online reviews.