Office Hours: Amazon’s Aggregators, Turning Data into Insights, Career Moves, and Why the Don Draper Era is Dead
The Prof G Pod with Scott Galloway
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The Shift in Marketing Paradigms
This chapter explores the transition from traditional marketing methods to modern strategies centered on customer engagement and loyalty. It highlights the significance of understanding consumer behavior and the role of innovative practices in fostering brand relevance in today's market.
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Transcript
