Office Hours: Amazon’s Aggregators, Turning Data into Insights, Career Moves, and Why the Don Draper Era is Dead
The Prof G Pod with Scott Galloway
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The Rise of Amazon Brand Aggregators
This chapter explores the growth of companies like Trasio that aggregate successful Amazon brands, highlighting the significant investments and inherent risks involved. It emphasizes Amazon's dominance in e-commerce and the strategic marketing approaches businesses must adopt to navigate its evolving landscape.
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Transcript
