Code Switch

A makeup company gets a facelift

Apr 13, 2022
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ANECDOTE

Backstage Makeup Struggles

  • In the Ebony Fashion Fair's backstage chaos, models struggled with makeup.
  • They mixed various products to create suitable shades for their complexions.
INSIGHT

Market Gap and Limited Equality

  • The lack of makeup options for Black women in the 1960s and 70s highlighted a market gap.
  • This gap existed despite the Civil Rights Act, showcasing the limitations of theoretical equality.
ANECDOTE

Fashion Fair's Origins

  • The Johnson family, owners of Ebony and Jet, recognized the need for inclusive makeup.
  • They hired chemists and tested products on diverse employees to create Fashion Fair.
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