TCF1022: This Contractor's $1M Wake-Up Call – Part 4 of 5

May 15, 2025

Rocky Gudim, a Marine Corps veteran and contractor, shares his inspiring journey from struggling with debt to transforming his business into a profitable venture. He discusses the critical mistake of procrastination that many contractors make and the vital changes that led him to a gross profit margin of over 30%. Rocky emphasizes the power of knowing your numbers and the significant emotional boost from community support. His only regret? Not taking action sooner on his path to business success.

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ADVICE

Act Sooner for Business Growth

Don't wait to act on business improvements; delay worsens problems.
Taking consistent action is essential to grow and break the million-dollar barrier.

ANECDOTE

Rocky's Turnaround Journey

Rocky's G&H Construction struggled with bad decisions and debt for seven years.
Joining The Contractor Fight in 2021 marked a major turning point for his business.

ADVICE

Master Your Financial Numbers

Knowing your numbers deeply is crucial even when you think you already do.
Applied financial awareness leads to recognizing gaps and implementing profitable business practices.

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This is Part 4 of our Million-Dollar Mistakes series—all week, we're breaking down why most contractors never crack $1M, and how to avoid the traps. Check back daily for the next episode.

Want to build your plan? Join the Million Dollar Contractor Workshop – Live, May 20–22:

https://thecontractorfight.com/Million

In this powerful bonus episode of The Contractor Fight, Tom brings on his Marine Corps brother and fellow contractor, Rocky Gudim, to share his incredible transformation story. After years of financial struggle and two bankruptcies, Rocky made the pivotal decision to join Battleground. Since then, he’s turned his company around—growing from low-margin chaos to a structured, profitable business pulling 30–35% gross profit. His only regret? Not starting sooner.

In this episode, Tom and Rocky discuss:

[00:43] The #5 reason contractors stay stuck—waiting too long to act
[03:56] Rocky’s background and how G&H Construction was born
[04:21] Years of business mistakes and how joining The Fight changed it all
[05:27] Struggling with “head trash” and excuses before taking action
[06:12] Crushing over $500K in debt and finding a better way
[07:18] Living like you make $20 a month while doing $1.2M in sales
[08:50] Discovering the real power of “Know Your Numbers”
[10:32] Seeing financial results in less than 30 days
[11:19] Boosting margins from 17% to over 35%—even 100% markups
[13:37] Battleground as a boot camp for building a real business
[14:00] The surprising emotional lift from community and support
[15:06] Stats don’t lie—why most contractors never reach $1M in revenue
[16:15] Going all in: Battleground, War Room, and one-on-one coaching
[16:28] The discomfort of raising prices—and how it paid off
[17:57] From camera-shy to content machine: winning through video
[19:59] Tangible lead generation from consistent content marketing
[22:20] Letting go of the “go it alone” mindset and embracing the team
[24:14] Why community speeds up success more than grit alone
[26:33] The powerful moment when Melinda told Rocky, “I have my husband back”
[30:19] Losing confidence, becoming a winner again
[31:32] The real magic wand: daily implementation
[34:35] Why consistency beats intensity every time
[36:05] How to connect with Rocky and G&H Construction

Resources:

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🎯 MILLION DOLLAR CONTRACTOR WORKSHOP

📅 May 20–22 | 6–7pm ET

🛠️ Only $15 (every penny goes to Wounded Warrior Project)

👉 Register here: https://thecontractorfight.com/Million

📌 NO replays. Just 3 days of hard-hitting truth to help you build a business that actually works.

🏠 Learn more about Rocky’s company: https://ghconstructiongroup.com/

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