Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast #78- Google Search: Are you Number 1?
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Dec 23, 2023 Learn how to dominate search for your home service business using LSAs, PPC, SEO, and GMB. Discover the impact of LSAs and PPC on lead generation, the effectiveness of PPC compared to LSAs, the importance of SEO and GMB in online marketing, and the significance of physical location and reviews on Google.
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Four Pillars of Search Dominance
- John Wilson identifies four pillars to dominate Google search for home services: LSA, PPC, SEO, and GMB/MAP Pack.
- Mastering all four is crucial to be fully competitive and capture leads effectively.
Leverage Local Service Ads Well
- Use Google Local Service Ads (LSA) to get immediate leads for home services.
- Ensure your booking and call handling is excellent to capitalize on urgent leads.
Rising LSA Costs and Competition
- LSA lead costs have risen sharply due to lowered search demand and more competitors bidding.
- Despite this, some companies still scale massively through LSA, showing its ongoing value.