Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

#78- Google Search: Are you Number 1?

Dec 23, 2023

Learn how to dominate search for your home service business using LSAs, PPC, SEO, and GMB. Discover the impact of LSAs and PPC on lead generation, the effectiveness of PPC compared to LSAs, the importance of SEO and GMB in online marketing, and the significance of physical location and reviews on Google.

15:28

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Quick takeaways

LSA is a valuable lead generation tool for home service businesses, but it should be part of an overall strategy that includes other lead funnels.

PPC has re-emerged as a useful tool for driving leads, but it requires diligence and optimization to maximize its effectiveness.

Deep dives

LSA: Local Service Ads as a Lead Funnel

LSA, or Local Service Ads, is a valuable tool in driving leads for home service businesses. While LSA leads have become more competitive in recent years, they still provide quick and immediate results for the business. Managing LSA's effectively requires data-driven decision making, ensuring your call center and book rate are top-notch. While LSA should not be the exclusive lead funnel, it should definitely be a part of your overall strategy.

The Value of PPC in a Competitive Market

01:20

Introduction

4min

The Impact of Local Services Ads and Pay-Per-Click Advertising

2min

The Effectiveness of PPC Advertising Compared to LSA's

3min

The Importance of Search Engine Optimization and Google My Business Profile in Online Marketing

2min

Importance of Physical Location and Reviews on Google

5min

In this episode, John discusses the four pillars of dominating search for your home service business—from the competitive LSAs and the comeback of PPC to the lasting benefits of SEO and the vital impact of your GMB location and reviews. If you're a home service entrepreneur looking to boost your online presence, this episode is your guide. Tune in, follow, and level up your home service business!

Episode Host:

John Wilson: @wilsoncompanies

Special thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC