Feel Better, Live More with Dr Rangan Chatterjee Making Fast Food Healthy with John Vincent #6
5 snips
Feb 21, 2018 AI Snips
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Episode notes
Healthy Fast Food Reframes Convenience
- LEON reframed fast food as tasty, affordable and health-promoting using Mediterranean principles.
- They designed the concept to fit busy lives and make healthy choices the default for everyone.
Founders' Burnout Fueled The Idea
- John and his cofounder worked 100-hour weeks and survived on cold sandwiches and fast food.
- That personal struggle directly inspired them to build LEON as their antidote.
Place Healthy Options Where People Already Go
- Put healthy fast food in the same places as traditional fast food to change behaviour.
- Make it accessible on high streets so people can choose healthier options by default.