The Abundant Accountant: Leads, Sales & Business Growth for Accounting, Tax and Bookkeeping Professionals

Episode 149 | Building An Effective Enrollment Process With Bruce Gerstenfeld

Jan 1, 2025
In this engaging discussion, Bruce Gerstenfeld, a CPA with over 20 years of experience, shares his journey of modernizing his father's legacy firm. He candidly discusses the challenges he faced in updating systems and pricing structures while maintaining client loyalty. Bruce emphasizes the importance of transforming firm dynamics and fostering a supportive team culture for growth. He also inspires listeners to conquer self-doubt and embrace community support for achieving financial confidence, making bold changes that can lead to success.
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