Fame-Ready Build a Personal Brand That Aligns with Your Purpose & Thrives
Oct 29, 2025
A powerful dive into the art of building a personal brand centered on purpose, not profit. Katrina shares wisdom on handling external opinions while staying true to your vision. She emphasizes the importance of self-trust and highlights her journey of transitioning to a more aligned business. Listeners are encouraged to dream beyond revenue, focus on inner work, and cultivate boundaries when facing criticism. This engaging conversation is a must for entrepreneurs eager to thrive authentically and make a meaningful impact.
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Don't Carry Others' Projections
- Other people's opinions are projections of their own issues, not your responsibility.
- Recognize lack of self-awareness in others and refuse to carry their emotional weight.
Personal Brand Is A Business Asset
- A personal brand makes your business deeply personal, so separate private life from professional storytelling.
- Share only what directly drives revenue or aligns with your brand's purpose.
Share Only What Drives Revenue
- Keep private details private unless they directly support your professional personal brand.
- Use the revenue-test: if it doesn't drive income, don't share it publicly.
