Fame-Ready

Knockout Marketing Directive
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Oct 29, 2025 • 33min

Build a Personal Brand That Aligns with Your Purpose & Thrives

A powerful dive into the art of building a personal brand centered on purpose, not profit. Katrina shares wisdom on handling external opinions while staying true to your vision. She emphasizes the importance of self-trust and highlights her journey of transitioning to a more aligned business. Listeners are encouraged to dream beyond revenue, focus on inner work, and cultivate boundaries when facing criticism. This engaging conversation is a must for entrepreneurs eager to thrive authentically and make a meaningful impact.
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Oct 22, 2025 • 26min

From PR Queen to Published Author: My Next Big Chapter (and maybe yours too)

This week on Fame-Ready, personal branding and PR expert, Katrina Owens, is sharing a massive announcement — she’s officially writing her first book! After years of helping entrepreneurs step into their own spotlight, Katrina is taking her own next big leap and documenting the behind-the-scenes journey from idea to bestselling author.In this episode, Katrina opens up about the exact moment she decided to finally say “yes” to her book dream, how a conversation with selfpublishing.com changed everything, and why now is the perfect time to tell her story. If you’ve ever thought about writing a book (or doubted you were “ready”), this episode is your sign to go for it.She shares: → The mindset shift that turned “someday” into “I’m doing it.” → How selfpublishing.com gave her the confidence and roadmap to begin. → The emotional (and sometimes messy) process of outlining and writing her first chapters. → What she’s learning about discipline, storytelling, and self-trust along the way. → Why she believes building in public is key to your next level of growth.Katrina also gives a peek into her book-writing routine, her favorite writing rituals, and how she’s balancing it all between speaking gigs, events, and dog-mom life. Plus — she invites listeners to join a special live webinar with selfpublishing.com to help you bring your own book idea to life.🔗 Links Mentioned: → Register for the “Write Your Book” Webinar (Nov 4 @ 11am PT): https://learn.selfpublishing.com/big-brand-energy-sessions-november-4-2025 → Connect with selfpublishing.com: https://selfpublishing.com → Follow Fame Ready on Instagram: https://www.instagram.com/getfameready/ → Follow Katrina: https://www.instagram.com/katrinaowenspr/If you’re ready to share your story, amplify your impact, and turn your expertise into your next big brand move — this episode will light the fire you need.Listen now to get inspired, take action, and start your own bestselling journey.
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Oct 15, 2025 • 28min

The Surprising Reason You Should Stop Working With a Speaking Coach (And What to Do Instead)

This week on Fame-Ready, personal branding and PR expert, Katrina Owens, is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that.After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan.She shares:The 3 most common blocks stopping you from getting speaking gigs.Why your “pitch” isn’t landing—and what event hosts actually look for.How your social media is either helping or hurting your credibility as a speaker.Why performance, storytelling, and emotional connection matter more than ever.Katrina also gets personal about her early speaking days (hello, imposter syndrome), the moment she realized her brand wasn’t converting, and why her current “world tour” is only possible because she finally showed up differently online and in real life. She recounts her very first speaking gig and the humbling experience of her second, smaller one, explaining how these opportunities helped her build a foundation for her speaking career. She also explains how public relations was a key factor in securing her speaking opportunities this year.If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap.🔗 Links Mentioned: → Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching → Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem → Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07Follow Katrina for more speaker + personal brand strategies: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Threads: https://www.threads.com/@katrinaowenspr Listen now to get booked more, speak better, and show up like the leader you are.
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Oct 8, 2025 • 41min

Launch Like a Pro: How to Build Hype & Master Your Launch with Public Relations

Show Notes:This week on Fame-Ready, your host Katrina Owens is back with a bang, tackling what she's dubbed the "Anti-Launch Syndrome" that plagues so many entrepreneurs. She explains why simply posting a single "coming soon" announcement on social media is a surefire way to launch a flop.In this episode, Katrina breaks down the art of building proper hype and momentum around any major launch—whether it's a new podcast, a book, or a signature offer. She shares real-world case studies from her own business to show how strategic public relations can directly lead to significant sales and revenue.Tune in to learn:Why building proper hype before a launch is the key to success and how it can help you avoid a "flop".How Katrina leveraged speaking engagements, a billboard feature in Times Square, and a magazine campaign to generate significant engagement and new clients.The "Tease, Drop, Confirm" public relations launch strategy.How hosting her in-person "launch and learn" event led to her first $20,000 sales month and converted 50% of the audience into clients.How to integrate both digital and in-person elements to build trust and credibility with your audience.Why you must consistently remind your audience that what you’re doing is a big deal to make it desirable.Are you ready to stop quietly announcing your launches and start treating them like the big deal they are?Want to dive deeper into this topic? Katrina is offering a special promotion for the month of October: receive a 60-minute strategy session with her when you join the Fame Ready Entrepreneur Program. This offer is limited to the first five people, so click the link below grab your spot.https://knockoutdirective.thrivecart.com/fame-ready/Follow Katrina on Instagram @KatrinaOwensPR and the podcast @GetFameReady.
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Oct 1, 2025 • 34min

Welcome to Fame-Ready: Identity Shifts, PR Wins & Building a Seven-Figure Podcast

 This week on Fame-Ready, Katrina Owens, top personal branding and PR expert, officially introduces the next era of her podcast. KO Your Brand has been laid to rest, and Fame Ready steps into the spotlight as a bold new platform designed to show entrepreneurs that anything is possible—including feeling famous.Katrina shares the story behind the rebrand, the identity shift that sparked it, and the major milestones that proved this evolution was necessary. From speaking on stage in New York City to landing a Times Square billboard, magazine features, and major sponsorships, she reveals how betting on yourself opens doors to the biggest opportunities.Tune in to hear:Why Katrina retired KO Your Brand and launched Fame-ReadyThe behind-the-scenes identity shift that changed her businessHow a bold PR campaign led to speaking gigs, awards, and a Times Square momentThe difference between wanting to be “fame ready” and actually being “fame ready”Why action and investment are non-negotiable for building a next-level brandFollow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era.This is just the beginning—welcome to Fame Ready.
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Aug 15, 2025 • 6min

Why I’m Pausing “KO Your Brand” (And What’s Coming in September 2025)

Show Notes: This week on Pulling Punches, Katrina Owens, top personal branding and PR expert, shares a big update: KO Your Brand is taking a short break before returning in September 2025 with a brand-new identity.Katrina explains why this isn’t just a rest period, but a strategic move to support major behind-the-scenes changes, exciting new opportunities, and her big goal of building a seven-figure podcast. From speaking on stage in New York City to receiving awards and leveling up her brand, she’s setting the stage for a powerful relaunch.Tune in to hear:Why the pause is necessary for the next evolution of the showHow her brand has shifted over the past seven monthsThe exciting milestones happening in the coming weeksHow you can support the relaunch by rating, reviewing, and followingFollow Katrina on Instagram @KatrinaOwensPR for all the updates and the big September reveal.When the podcast returns, expect it to be stronger, bolder, and more impactful than ever. See you in September!
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Aug 13, 2025 • 43min

The Monthly Revenue Target I Didn’t Hit (And the PR & Sales Strategy That’s Getting Me Closer)

This week, personal branding and PR expert, Katrina Owens, is taking you behind the scenes of her ambitious goal to hit $30K in one month—and why, even though she didn’t quite get there, she’s more confident than ever that it’s coming soon.From refining her sales process to stacking powerful PR moments, Katrina shares exactly what worked, what didn’t, and the surprising lifestyle shifts that made the biggest difference. This episode is both a transparent business breakdown and a reminder that your next big goal isn’t just about strategy—it’s about who you become in the process.She shares:The outreach and content strategies that dramatically increased client inquiriesHow Instagram Stories and DM follow-ups drove more conversionsThe PR moments that led directly to new sales in the Fame Ready Entrepreneur ProgramWhy lifestyle habits (and ditching the “grumpy” energy) supported her growthLessons learned from missing her revenue target—and how to keep momentumKatrina also opens up about the mindset work behind scaling, how she couples PR with sales for maximum impact, and the exact shifts she’s holding onto to hit her next big milestone.If you’ve ever set a bold revenue goal, missed it, and wondered how to bounce back stronger, this is your playbook.Links Mentioned: → Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching → Watch the Hidden Gem to Headlines Replay: https://knockoutdirective.myflodesk.com/hiddengem → Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07→ Learn more about Living in Balance Mentorship: https://libseminars.com/Follow Katrina for more PR + personal brand strategies: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Threads: https://www.threads.com/@katrinaowenspr → TikTok: https://www.tiktok.com/@katrinaowenspr → YouTube: https://www.youtube.com/@koyourbrand → Podcast Instagram: https://www.instagram.com/koyourbrand/Listen now to learn how to pair PR with sales, shift your habits, and hit your next big business goal.
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Aug 8, 2025 • 10min

Big Brand Energy Sessions: Your Exclusive Invite to the Fraser Valley’s Most Transformative Personal Branding Event

Show Notes: This week, Katrina is pulling no punches with an exciting first look at her newest creation—Big Brand Energy Sessions, a two-part, high-impact event series coming to the Fraser Valley this October. From an intimate VIP Brand Clarity Brunch to an all-day Brand Expansion Experience, Katrina shares exactly how these events will help you dream bigger, clarify your vision, and step into your next-level brand identity.In this solo episode, she reveals:Why she created an event series that didn’t exist locally—and why it’s unlike anything else in the Fraser ValleyWhat you’ll get at the VIP Brand Clarity Brunch (and why it’s the perfect blend of strategy and celebration)How the Brand Expansion Experience will give you the tools, connections, and confidence to grow your brandThe incredible value of the VIP package (and why tickets are already 50% sold out)How this series connects to her own “quantum leap” season in business and lifeKatrina also gives listeners first access to tickets before they go public, plus a peek behind the scenes of her next-level brand evolution.Mentioned in this episode:VIP Brand Clarity Brunch: October 15, 2025 – Fort Langley, BCBrand Expansion Experience: October 22, 2025 – Fraser Valley, BCVIP Package: Brunch + Main Event + 60-Minute Strategy Session for $497Only 6 VIP tickets remaining at the time of this recording!Links Mentioned: Grab your ticket to Big Brand Energy Sessions → https://knockoutdirective.thrivecart.com/big-brand-energy Follow Katrina for more personal brand insights: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → TikTok: https://www.tiktok.com/@katrinaowenspr → YouTube: https://www.youtube.com/@koyourbrand → Podcast Instagram: https://www.instagram.com/koyourbrand/🎧 Listen now to claim your spot at the table—and in the room—before tickets are gone.
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Aug 6, 2025 • 38min

Why Your Ego is Holding Back Your Speaking Career (and How to Drop It)

Show Notes: This week, Katrina is going deep on a topic that’s been showing up in her life, her client work, and the speaking world: ego—and how it can quietly sabotage your growth, especially if you dream of speaking on bigger stages.In this candid, stream-of-consciousness episode, Katrina shares:The moment she realized she was second-guessing her own bold messaging—and why she’s leaning into it anywayHow your ego might be killing your speaking career before it even startsWhy starting small (yes, even in a room of 20 people) is the secret to booking big opportunitiesA personal story about being told to “tone it down” and how it shaped her brand voiceThe difference between chasing perfection and showing up with discipline, even when it’s uncomfortableWhy building self-awareness is one of the most important skills for business growthKatrina also opens up about the mental chatter, insecurities, and mindset shifts that come with stepping into a “next level” version of yourself—both in business and on stage. If you’ve ever struggled with the fear of being “too much” or the temptation to skip the hard, unglamorous work, this episode is a must-listen.Follow Katrina for more personal brand insights: → Instagram: https://www.instagram.com/katrinaowenspr/ → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → TikTok: https://www.tiktok.com/@katrinaowenspr → YouTube: https://www.youtube.com/@koyourbrand → Podcast Instagram: https://www.instagram.com/koyourbrand/🎧 Listen now to learn why dropping your ego might be the most powerful move you make for your brand this year.
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Aug 1, 2025 • 11min

Building a Personal Brand? Don’t Make THIS Naming Mistake

Show Notes:This week, Katrina is pulling punches on a question she constantly gets from clients, listeners, and early-stage founders:Should you build your business under your name—or create a brand that stands alone?In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand (even though she never saw herself as the face of her business at the start).Whether you're in the early stages or thinking about a rebrand, this episode will help you get clarity on which path aligns with your big vision—and what’s at stake if you get it wrong.She breaks down:The exact moment Katrina realized her name had more brand equity than her businessWhat to consider if you want to build a company beyond yourselfThe difference between a personal brand and a founder-led company (and how to do both)The one mistake Katrina made early on—and what she would do differently nowWhy trying to grow two brands at once is harder than it looks—and how to make it work if you doThis episode is a must-listen for founders, consultants, coaches, and creatives who want to build a lasting business and personal legacy.Links Mentioned:→ Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching→ Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30minFollow Katrina for more personal brand strategy:→ Instagram: https://www.instagram.com/katrinaowenspr/→ LinkedIn: https://www.linkedin.com/in/owenskatrina/→ Threads: https://www.threads.com/@katrinaowenspr→ TikTok: https://www.tiktok.com/@katrinaowenspr→ YouTube: https://www.youtube.com/@koyourbrand

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