Work Less, Earn More

Ep 235: Attracting Customers & Growing Your Audience with Jenna Colavito

Jul 23, 2024

Jenna Colavito discusses her course launch 'Intro to Adulthood,' seeking advice on scaling it sustainably. They explore organic marketing, the benefits of long-form content, and tips for entrepreneurs and course creators. Topics include collaborations, content platforms, podcast efficiency, YouTube pros/cons, brand visibility strategies, and transitioning from organic to paid marketing. Advice on customer attraction and audience growth is also covered.

46:59

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Episode guests

Jenna Colavito

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Episode notes

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Quick takeaways

Collaborate with industry leaders for audience reach.

Utilize YouTube for brand visibility and engagement advantages.

Transition to paid advertising post organic validation.

Deep dives

The Journey of Validating and Creating an Online Course

An aspiring entrepreneur, Jenna Colavito, shares her journey of validating and creating an online course called 'Intro to Adulthood' to teach practical life skills for young adults. After successfully validating and creating the course, she seeks advice on organically marketing it through collaborations and long-form content.

Intro

2min

Collaborations and Long-Form Content for Business Visibility

22min

Comparing Efficiency of Podcasts vs. Blog Posts

4min

Pros and Cons of Using YouTube for Content Creation

9min

Strategies for Increasing Brand Visibility and Leveraging Podcast Sponsorships

4min

Transitioning from Organic Marketing to Paid Advertising and Podcast Sponsorships

2min

Advice on Attracting Customers and Growing Your Audience

4min

In this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito, a successful Validate student who has recently launched her course, "Intro to Adulthood." Reflecting on her journey, Jenna discusses the validation process, her initial success, and seeks Gillian's advice on scaling her course into a sustainable and consistent stream of income. The episode delves deep into various organic marketing strategies, the benefits of long-form content, and offers practical tips for new entrepreneurs and course creators.

Listen to the full episode to hear:

Jenna Colavito's journey from Validate student to launching her course, "Intro to Adulthood."
Insights into the validation process and achieving initial success.
Gillian's advice on scaling a course into a sustainable and consistent income stream.
Practical tips on organic marketing strategies and the benefits of long-form content for new entrepreneurs and course creators.

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