OPERATORS E103: Data is a business problem, not just a marketing problem.
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Mar 21, 2025 The discussion dives into the challenges mid-market companies face with legacy software and the importance of data consolidation. Key insights emphasize the need for a robust data infrastructure as businesses scale. Listeners learn about the balance between technology investments and profit optimization. Effective team communication and actionable metrics are highlighted for driving growth. Real-life examples underscore the power of data in enhancing business operations and decision-making, especially in e-commerce.
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NetSuite Integration Nightmare
- Jeremy's NetSuite to Shopify integration was a painful 18-month ordeal.
- It involved dev teams, 3PLs, and caused inventory and EDI issues, highlighting the software's expense and dysfunction.
Numbers are Key
- E-commerce operators must grasp their numbers to succeed.
- Even Shark Tank investors emphasize knowing your numbers as crucial, especially in e-commerce.
Data as a Business Problem
- Mid-market e-commerce companies face similar data challenges as enterprises, but with fewer resources.
- Address data as a business problem, not just a marketing one, using consolidated insights and experiments for growth.