OPERATORS

E103: Data is a business problem, not just a marketing problem.

Apr 2, 2025

The discussion dives into the challenges mid-market companies face with legacy software and the importance of data consolidation. Key insights emphasize the need for a robust data infrastructure as businesses scale. Listeners learn about the balance between technology investments and profit optimization. Effective team communication and actionable metrics are highlighted for driving growth. Real-life examples underscore the power of data in enhancing business operations and decision-making, especially in e-commerce.

01:19:45

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Quick takeaways

Integrating legacy software like NetSuite presents significant operational challenges for e-commerce businesses, necessitating modern solutions for efficiency.

Understanding and leveraging data analytics is essential for e-commerce operators to navigate challenges and optimize decision-making amidst volatility.

Effective management of costs through data-driven strategies, like consolidating shipments, can significantly improve profitability in e-commerce operations.

Deep dives

The Challenges of Legacy Software

Legacy software like NetSuite poses significant challenges for e-commerce businesses. Many users report that integrating such systems with platforms like Shopify can be a frustrating experience, often leading to delays and operational headaches. For instance, one user described the process as one of the worst experiences in their career, likening it to the pain of a root canal. The discussion emphasizes the need for modern solutions to replace outdated systems and improve operational efficiency.

Intro

3min

Harnessing Data for E-commerce Success

20min

Balancing Growth and Complexity in Business

3min

When to Invest in Data Infrastructure for Business Growth

3min

Mastering Data Management for Growth

8min

Rethinking Technology Investments: From Cost Centers to Profit Centers

2min

The Financial Pitfalls of Growing a Business

3min

Navigating Cost Control and Data in Business

6min

The Power of Precision and Data in Business Operations

2min

10.

Meeting Strategies and Metrics for Growth

13min

11.

Leveraging Data for Business Success

6min

12.

Navigating Data Complexity in Business

8min

13.

The Importance of Data Integrity in Business Decision-Making

3min

00:00 Introduction

06:21 Understanding Data Challenges in Mid-Market Companies

08:43 The Need for Data Consolidation

12:55 Building a Single Source of Truth

17:04 Managing Complexity in Multi-Channel Operations

25:25 When to Invest in Data Infrastructure

29:53 Off-the-Shelf Solutions for Smaller Businesses

35:50 The Cost-Benefit of Investing in Technology

39:36 Operational Mistakes and Their Costs

47:10 Precision in E-commerce Operations

49:15 Effective Team Meetings and Communication

54:00 Understanding and Utilizing Data

01:01:08 Hiring for Data Competence

01:16:33 The Future of Data and AI in Business

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUw

Fulfil.io.

https://bit.ly/3pAp2vu

The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.

https://www.northbeam.io/

Postscript.

https://postscript.io/

Richpanel.

https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc

Saras.

https://www.sarasanalytics.com/?utm_source=podcast&utm_medium=podcast&utm_campaign=operators+podcast&utm_id=9operator

Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

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OPERATORS

E103: Data is a business problem, not just a marketing problem.

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Challenges of Legacy Software

The Importance of Data in E-commerce

Cost Management and Operational Efficiency

Growing Complexity Requires Data Infrastructure

The Role of Experimentation and Metrics

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
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AI-powered
podcast player

Discover
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OPERATORS

E103: Data is a business problem, not just a marketing problem.

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

The Challenges of Legacy Software

The Importance of Data in E-commerce

Cost Management and Operational Efficiency

Growing Complexity Requires Data Infrastructure

The Role of Experimentation and Metrics

Get the Snipdpodcast app

AI-poweredpodcast player

Discoverhighlights

Save anymoment

Share& Export

AI-poweredpodcast player

Discoverhighlights

Get the Snipd
podcast app

AI-powered
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highlights

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moment

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