E103: Data is a business problem, not just a marketing problem.
OPERATORS
00:00
Harnessing Data for E-commerce Success
This chapter explores the critical role of data in e-commerce operations, emphasizing the need for strong data management strategies. Personal anecdotes and industry insights illustrate the evolution of tools and methodologies necessary for navigating market volatility. The conversation also highlights challenges faced by mid-market companies and underscores the importance of integrating data across all business functions for improved decision-making and operational efficiency.
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