The Nathan Barry Show What 16 Years Running a Creative Business Really Teaches You | 098
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Oct 9, 2025 Frannie Pack, the founder of Ampersand Studios, shares insights from her 16+ years running a creative branding agency. She discusses the pivotal experience of buying out her partner and reinventing her business strategy. Frannie emphasizes the importance of delegating fulfillment to avoid burnout and highlights her methods for scaling through systems and subcontractors. She also shares her hiring strategies, including using assignment-based applications, to ensure a good fit and maintain a strong company culture.
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Reinventing After A Buyout
- Frannie bought out her partner after 15 years and reinvented Ampersand to focus on scaling the agency side.
- She paused the membership and restructured offers to create more recurring, replicable services.
Hybrid Recurring Offers Unlock Scale
- Half their revenue was recurring and half was one-offs, which constrained scale and fulfillment.
- Frannie reframed offers into hybrid recurring photo/video shoots to increase predictable revenue.
Stop Doing Fulfillment Yourself
- Delegate fulfillment instead of doing the work yourself to avoid bottlenecks and misallocated CEO time.
- Hire subcontractors and test their integration so you can confidently sell more than in-house capacity allows.
