Frannie Pack

Frannie Pack, the founder of Ampersand Studios, shares insights from her 16+ years running a creative branding agency. She discusses the pivotal experience of buying out her partner and reinventing her business strategy. Frannie emphasizes the importance of delegating fulfillment to avoid burnout and highlights her methods for scaling through systems and subcontractors. She also shares her hiring strategies, including using assignment-based applications, to ensure a good fit and maintain a strong company culture.