206. Loredana Jurj: Storytelling in B2B Sales

Loredana Jurj, a managing partner at a B2B storytelling company, discusses the power of storytelling in B2B sales. She emphasizes the importance of building relationships with clients, shares insights on the challenges faced by salespeople, and introduces the Story Cell methodology for crafting impactful pitches. The podcast also explores the significance of authentic communication and provides tips for boosting confidence in storytelling.