Time to Shine Podcast : Public speaking | Communication skills | Storytelling cover image

Time to Shine Podcast : Public speaking | Communication skills | Storytelling

206. Loredana Jurj: Storytelling in B2B Sales

Jun 13, 2024
Loredana Jurj, a managing partner at a B2B storytelling company, discusses the power of storytelling in B2B sales. She emphasizes the importance of building relationships with clients, shares insights on the challenges faced by salespeople, and introduces the Story Cell methodology for crafting impactful pitches. The podcast also explores the significance of authentic communication and provides tips for boosting confidence in storytelling.
00:00

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Leveraging storytelling in B2B sales improves customer engagement and establishes lasting connections.
  • Understanding the challenges salespeople face beyond selling highlights the need for deeper support and empathy.

Deep dives

The Power of Business Storytelling in Sales

Loredana Jurs, a partner at X by Design, enhances sales through storytelling. Leveraging psychology and sales experience, she developed a method to aid sales teams in engaging customers. By focusing on improving corporate interactions, her method aims to enhance customer engagement and establish lasting connections.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode