206. Loredana Jurj: Storytelling in B2B Sales
Time to Shine Podcast : Public speaking | Communication skills | Storytelling
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The Power of Storytelling in B2B Sales
The chapter delves into the challenges faced by salespeople in software and B2B settings, emphasizing the overwhelming demands on them. It highlights the importance of storytelling in sales, citing a notable eBay experiment and introducing the Story Cell methodology for crafting impactful pitches.
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