The GaryVee Audio Experience 3 Unconventional Strategies to Grow Small Businesses In 2019
Mar 7, 2019
Discover the power of micro-influencers and why their niche audiences can yield better results than huge follower counts. Learn how adjusting pricing for your services can significantly impact your bottom line. Explore the balance between heeding customer feedback and staying true to your business principles. These unconventional strategies could be the key to elevating your small business in today's competitive landscape!
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Monetizing Access
- Charge more for direct access to you, especially as demand increases.
- Offer clients the option of a "bat phone" for premium access at a higher price.
Hidden Costs of Free Access
- By giving away valuable access for free, businesses may be undervaluing their services.
- Properly merchandising and pricing access can prevent losing potential revenue.
Micro-Influencer Marketing
- Target niche micro-influencers with highly engaged audiences.
- A hyperlocal influencer with 4,000 followers can be more effective than a verified account with 300,000.